Frye Art Museum
Polymode designed the new Frye Art Museum branding and website, which takes inspiration from the architecture of the museum. We wanted the website to feel like an extension of the physical space, which takes digital form. The Frye Art Museum’s website is meant to be a gateway into the various things it offers like events, browsing the collection, programs, and rotational exhibitions. It was important for us to design an architectural navigation that gives the users a holistic overview of what the Frye offers.