The Industry is an experimental company that expands the operatic form by bringing together interdisciplinary artists to create collaborative performances that engage the cultural landscape of Los Angeles. The Industry Identity System and Wordmark are composed of dynamic forms to reflect the varied states of the experimental opera’s programming and the multiplicity of its Artistic Director Cooperative. Visually the identity creates a sense of the loop, echo, or projective notion of sound. The variable typeface WHOA and linear forms consistently play with shifts in weight, depth, and color that also grounds the idea of taking up space in the geographic sprawl and cultural context of Los Angeles.
Lead Partner: Silas Munro
Supporting Partner: Brian Johnson
Designer: Randa Hadi